The Beginners’ Guide To Digital Marketing

What Is Digital Marketing & Its Need?

In order to connect a product to the right customers, numerous digital techniques are used. Because it’s a time where the modern customer is most likely to be found online and to grab their attention, it is must that the product is also marketed online. The techniques involved in doing so, as whole, results in a wider term known as DIGITAL MARKETING.

Without wasting much time, let’s discuss what techniques we are talking about and how exactly do they work.

SEO – Search Engine Optimization

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

In simpler terms, talking about online business, there is a website selling products/services, a customer looking for the same, and a platform connecting them both. This platform is the search engine (which is Google in most of the cases). SEO is a process, which comprises of optimizing the seller’s website according to the Search engine’s guidelines in order to be preferred by the search engine when the customer tries to explore it using a keyword.

Further, SEO could be divided into two categories;

On-Page SEO – This results in a lot of changes on the website namely, Meta Tags, Meta Descriptions, Keyword Insertion, Content Optimization, Loading Speed of the website, Minified Content and a lot more.
Off-Page SEO – Off-page SEO is all about link building. No. That is the biggest misconception about Off Page SEO. Link-Building is an important part, but Social Bookmarking and Social Media Marketing also play a crucial role in building authority.
SEM – Search Engine Marketing
There are so many Search Engines that offer advertising platforms for Search Engine Marketing. Google AdWords being the most popular of them all, Yahoo Search Ads and Bing Ads also fall under the same category. Keywords and Bidding Strategy are the two main concepts that define the success of an SEM campaign.

SMM- Social Media Marketing

Unlike SEM, SMM does not essentially require using ad platforms. However, they are a part of SMM, it could also be done using social media websites for sharing promotional content that is designed in a manner that the users feel an urge to share the same or to visit the websites they are linked to.

Content Marketing

In other words, it could be known as informative marketing. It’s a process in which a brand or a business creates informative content for its readers without pushing on sales, but swiftly drives them towards being encouraged to opt better things in life. (Maybe to buy from you)

That was a bit of information available from the huge world of Digital Marketing. Use some or all of them to witness an excessive up gradation of your online business. If you still face problem and willing to get professional help for your upcoming digital marketing campaigns, always consult a leading and well-known SEO Company to witness magic happening.

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Free Methods To Make Money Online

The internet is full of possibilities. To connect with friends, to learn new things and even to earn money. All you need is a laptop or phone, an internet connection and the know-how to start making money.

There are two distinct ways of making money online. One is with an active business, where you get paid for doing or selling things, the other is passive, where you build a one-off service that generates income without you having to do anything more.

Passive businesses are all the rage now, but both ways have different pros and cons.

A mix of both types will be the best.

First of all, you have to get an audience. People have to see that you’re selling something before they can buy it off you.

The easiest way to get an audience is to go where they already are. The quickest way to start earning money online is by selling a service.

UpWork and Fiverr both allow you to sell services, such as creating a logo, and have an audience fr you already.

Starting out on Fiverr is best. But you’ll have to get the attention of your audience in a crowded marketplace.

Set up your profile with a professional looking, friendly picture. People buy more when they can see a face attached to a profile.

Make your description focused on what you can do for people and why they should trust you to do it. Add any previous work you’ve done as part of your portfolio.

Add a video to get even more attention.

Set up can be a long process, but it’s worth it in the end. It’s all about making a good first impression.

You can do pretty much anything on Fiverr from writing articles, generating backlinks, creating logos or even voice over work. Once you’re comfortable on Fiverr, with small contracts, you can get bigger ones on UpWork.

A passive income stream can be set up using social media marketing.

There is a lot of hard work involved at the beginning, but it will be worth it.

Pick a topic your social media account will cover, create beautiful images and content for it with Canva, make sure you’re using the right hashtags with Hastagify, post two to three times a day, every day, and interact with your audience.

Once you’ve got an audience use affiliate links to promote products and earn commission.

Another way to make money is with video marketing. Using your phone or laptop camera you can create content on a particular topic, just like social media marketing. Consistently upload videos to YouTube, around 2 or 3 a week, and keep doing it. Your audience will grow and you can use affiliate links to make money.

I’ve not included blogging here as it isn’t free. But you need a blog as somewhere to keep all your content. Free accounts can be shut down and all your hard work will be gone.

With these strategies you can start making money from the internet right now.

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Features of LIC Kanyadan Plan

LIC Kanyadan Plan is an ideal thoughtful plan to secure the life of our daughters. It is restricted to limited premium and provides support and security to daughters to sustain their future education and marriage plans. Our initiative is to help and financially support families to manage the expenses of our daughters in fulfilling their dreams. It is a perfect gift to our valued daughters and a big relief to families by providing major financial assistance for our daughters’ better future and welfare.

What is the LIC Kanyadan plan?
This plan is the all-in-one financial plan for your daughters’ future welfare. It helps organize expenses for your daughter, supporting her education and marriage both by investing in a fund with less premium.
What are the benefits of the LIC Kanyadan plan?
Securing a daughter’s future is one of the major Wishlist for parents. Here LIC brings Kanyadan Policy to benefit our daughter and ourselves to provide financial liberty by supporting her education, marriage, and other milestones. The benefits of this plan are:
It is a profit endowment assurance plan with a limited premium paying term
Premium paying term is three years less than the policy term
Flexible modes of paying the premium
In case of death of a policyholder before the maturity, 10% of the basic sum assured will be given on each policy anniversary before the maturity date
Provides Rs. 10 lakhs in case of death of the policyholder
Provide premium waiver in case of death of policyholder before the maturity of the policy
Are there any tax benefits against LIC Kanyadan?
Under the tax exemption law of India, it is a tax-free policy. There are two tax benefits to offer: Firstly, The tax benefit of Rs. 1,50,000 under 80 C can be availed by paying premium, and Secondly, Under Section 10 (10D), Maturity sum is also tax-free.
Who can buy this plan?
The policy can be bought by the father of the daughter only and not the daughter herself. The daughter’s age must be at least one year at the time of buying the father’s policy.
What is the age limit for buying the LIC Kanyadan plan?
The minimum age to buy the policy is 18 years, and the maximum age up to which the policy can be availed is 50 years.
What is the locking period of LIC Kanyadan?
The locking period of the policy is available from 13 to 25 years.
Which documents are required to buy LIC Kanyadan Plan?
The following documents are required
Age, address, and identity proof
Income Proof
Aadhar Card
Passport size photo
Proposal Form
Girl child birth certificate
Cheque or Demand Draft of the first premium
Can I avail loan benefit against the Kanyadan Scheme?
Yes, you can borrow a loan if your policy is active and have paid a premium for three consecutive years.
Is there any exclusion in the Plan?
Any additional benefits or claims cannot be taken if the policyholder commits suicide within 12 months of buying the policy.
What is the frequency of the premium payment?
The premium can be paid monthly, quarterly, semi-annually, or annually depending upon your suitability.
Is this policy available for NRI citizens?
Yes, the scheme is available for Indian nationals as well as NRI citizens.
Are there any surrender benefits against the LIC Kanyadan scheme?
Yes, there is an option to surrender the policy after paying a premium for at least three years. The surrender value is the total paid premium value except for any rider benefits.

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Simple Ways to Buy and Invest in Bitcoin

What is Bitcoin?

Bitcoin is a decentralized, peer to peer, digital currency system, designed to give online users the ability to process transactions via digital unit of exchange known as Bitcoins. In other words, it is a virtual currency.

The Bitcoin system was created in the year 2009 by an undisclosed programmer(s). Since then, Bitcoin has garnered huge attention as well as controversy as an alternative to US dollar, Euros and commodity currencies such as gold and silver.

Rise to Popularity

Bitcoin had not attained much attention in the world of business and finance before the year 2009. It rose to prominence in the 2011-2012 period when it gained over 300%. Bitcoin has had a 400% growth in its value since the August of last year. As a result, venture capital firms and investors around the world continue to pay importance to the cryptocurrency.

In the first half of 2014, venture capital firms invested $57 million in Bitcoin in the first quarter, followed by another $73 million in the second quarter amounting to a total of $130 million, which is 50% greater than last year’s total of $88 million. This is a complete contrast to the scenario in 2012 where Bitcoin firms amassed a relatively meagre sum of $2.2 million.

These statistics prove beyond doubt that Bitcoin is worth your investment, which begs the question, how can you buy and invest in Bitcoin?

A guideline for novice investors in Bitcoin

The easiest and least complicated method to invest in Bitcoin is by purchasing bitcoins. There are a lot of established firms, mainly in the US as well as abroad, who are involved in the business of buying and selling bitcoins, abbreviated as BTC.


If you are living in the U.S. then Coinbase is the place you’re looking for. Coinbase provides it’s clients with BTC at an estimated mark up of 1% over the existing market price. Residents of the United States have the option to sync their Coinbase wallets with their bank accounts. As a result, future payment transfers are made hassle free. This company also gives you the option of automatic bitcoin buying from time to time. For instance, if you’re interested to purchase $50 in bitcoins at the beginning of each month, Coinbase allows you to set up an auto buy for that amount.

Be mindful of the terms and conditions before you begin to use this service. If you have subscribed to an automatic bit coin service, then you will not be able to control the price at which the BTC is bought every month. Note that Coinbase is does not function as a Bitcoin exchange i.e. you buy and sell the coins directly from the firm. Since the firm has to source the coins from other buyers, you may face delays or disruptions when laying orders during fast market moves.


BitStamp suits the requirements of a conventional bitcoin exchange. Bitcoin acts as an intermediary which allows you to trade with other users and not the company itself. Here the liquidity is higher and you always have a good chance to find someone who is willing to trade with you. There is an initial fee of 0.5% which can be reduced to 0.2% if you trade $150,000 in a period of 30 days.

Alternative ways to purchase Bitcoins

Local Bitcoins

Exchanging isn’t the only method of investment in bitcoins. Local Bitcoins is often used to buy BTC offline. The website is designed to link potential buyers and sellers. The bitcoins are locker from the seller in an escrow and can only be released to buyers.

Buying bitcoins offline isn’t always very reliable or safe. Hence it’s preferable to meet the sellers during daytime and let a friend tag along with you just in case things go south.

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Dollar Cost Averaging for the Fully Invested

Adding to our previous discussion around the benefits that volatility generates for dollar cost averaging strategies, we now consider whether those benefits can be exploited by the fully invested. Again, the excess returns come from the fact that DCA exploits the “buy more low” and “buy less high” aspect of fixed-dollar investments, and are enhanced by additional volatility.

So, are the benefits derived from DCA exclusively available to those making bi-weekly allocations? Good news, the answer is no. In fact, every investor who is already fully invested can structure their portfolio approach so as to gain additional benefits from volatility over time – just like DCA. This is achieved by executing a strategy of “intra-portfolio dollar cost averaging”.

Traditional DCA takes new cash flows and buys more of relatively cheap assets and less of relatively expensive assets. For investors who are not adding meaningful additional cash flows to their portfolio (those with the most significant account sizes), a comparable strategy can add additional returns in excess of what the underlying investments in their portfolios will generate.

By systematically buying relatively cheap assets with proceeds derived from selling relatively expensive assets, a fully invested portfolio can generate additional gains over time. The same concept as dollar cost averaging applies, as investors will improve the average price of their investments over time, and ultimately earn more than the sum of the portfolio’s parts. It is also true that increased volatility can enhance those excess returns. This argument applies even a step further, in that intra-portfolio dollar cost averaging is the only way a fully invested portfolio can earn more than the sum of its parts.

Another less technical term for intra-portfolio dollar cost averaging is ‘rebalancing’. Unfortunately, rather than being exploited, rebalancing is typically an afterthought, and is rarely considered a domain to which you can apply a systematic process and generate additional returns. When executed with a system that goes beyond the basic “time” and “over/underweight” parameters to one that exploits volatility like its DCA brethren, rebalancing can be an extremely powerful portfolio tool.

Considering all of the effort that goes into generating investment selection alpha (or ‘fee reduction alpha’ for the passive strategists among us), it seems worthwhile to consider other areas of potential gain that have gone unexploited for so long. Adding a process to rebalancing can help improve outcomes for clients, without sacrificing the work done in investment selection.

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6 Tips for Using Rapid Prototyping

Rapid prototyping helps you build and test ideas for product development. It helps you know if your idea can be turned into a good product in an efficient manner. Given below are a few tips to help you build rapid prototyping models with great success. With these tips, you will be able to go through the process without any problem. Read on to know more.

1. Manage complexity

Actually, the aim of this approach is to test the impact of different models on their performance. If there are lots of variables, you may want to be careful when combing them in the same breadboard. Moreover, if you have some difficult models, you should break them into different builds isolating complex systems. Then you can join them to simulate the actual product.

2. Test parameters

The role of rapid prototyping is not limited to finding out whether an idea can work or not. As a matter of fact, a good breadboard lets you know the variables that allows the process to work. What you need to do is design the system based on the variables that you think can have a great impact on the performance. And don’t forget to test.

3. Go for speed

At first, it’s not a good idea to get the perfect parts. Just go for what is good enough. What you need to do is get the maximum number of off-the-shelf parts. Actually, it’s faster, cheaper and gives you the freedom to change the parts when required. If possible, you may want to go for items with short lead-times and variety.

4. Critical parts

When using off-the-shelf components, you will find custom pieces as well. Fabricating these pieces yourself is also a good idea. Actually, this is the fastest way. You can also tweak them as you find out that your initial design was not the best one. For these parts, using rapid prototyping methods is not a good idea. At this phase, you don’t need to make custom injection parts, especially if rapid prototyping components get you what you want.

5. Robustness

As far as rapid prototyping goes, nothing is worse than ignoring something that is part of your learning process. If you think that you may need a stronger component, you should take steps to make it happen. At this point, you should not worry about cost, design or simplicity. You can take care of that later on.

6. Get Ready to iterate

Following the points given above, it will be possible for you to learn and discover that you need to change or get rid of some of your work. While doing so, you will experience an unexpected scenario. So, what is the solution? The solution will be there if you become iterate and flexible.

If you follow these suggestions, you will be able to get what you want. Learning these things in the beginning will help you save time and money down the road. Also, it will increase your chance of success. Hopefully, this will help you get success.

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6 Tips for Growing a Small Business

To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for the greater likelihood of success in the future:

Get organized

In order to set up and grow the business it helps to be very organized. An organized person is that much better at staying on top of things and completing tasks. A simple strategy to achieve this is a to-do list. This can be updated daily to give a complete overview of what needs to be done on any given day. Also, this is a great way to avoid forgetting tasks or leaving things until the last-minute.

Maintain detailed records

Any successful business will keep and maintain detailed records. A major benefit of record keeping is the ability to constantly know the financial position of a business and make it easier to see potential growth options or challenges in the future. Also, if things do start to look bad, there is more time to start creating strategies to overcome those hurdles.

Analyze the competition

Healthy competition has the potential to breed the best possible results. To grow the successful business it is always worth checking the local competition to see if there is anything to learn that could help improve your business.

Be creative

Try to be creative in the process of setting up your business and think up ideas that could potentially make your business stand out from the rest. It is worth remembering that you won’t have the complete business knowledge when starting out, so you should always be open to new approaches and ideas to expand the business.

Stay focused

Even with a lot of time spent on the planning stage, there is no guarantee the business will start to earn money straightaway. It can take a little time and marketing to get a new business recognized, so it is essential to stay focused and continue to work on the short-term goals.

Understand future risks

In the early stages, it may be necessary to take one or two calculated risks in the process of growing the business. If the worst-case scenario of a particular risk isn’t too devastating it may be worth taking the risk in the hope of a tremendous reward in return.

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A Guide To Using A Freelance Copywriter

If you are attempting to promote an Internet business or even an offline business online then understanding web copy writing will come in handy. Chances are if you are reading this then you probably don’t have the time or the background to do this for yourself. By choosing the right professional to do this for you your benefit with more time to focus on your core business activities.

You will find the copy writers that are used to working online will also have a good knowledge of search engine optimization (SEO). This is helpful in getting good rankings for your website and attracting targeted visitors. Make sure when you are looking at a potential copy writer that they have the needed web experience.

Of course you may come across great copy writers who have worked offline for the most part. There copy may be persuasive but they will be lacking the needed SEO skills, online conversion metric skills and online placement strategies. Having someone learn this after you hire them is a waste of time and money. Make sure you ask the needed questions to ensure this experience.

A processional copy writer will make the effort to become acquainted with your product and service offerings so that they can understand what you are selling. Only then can they design and construct the necessary web content to draw in targeted buyers looking for the solution you offer for the problem(s) they have. This will mean making sure the website is constructed to support the marketing funnel that your business is using.

When making a choice you want to make sure that you are using more then just the cost of services to make your choice. Ideally you are looking for a web copy writer who has experience and a proven track record online. Even better would be experience in your own particular market or subject matter. You will want to make sure you can take a look at their portfolio and see the results they have been able to produce for past customers of their services.

In this article we have taken a quick look at some of the qualities to look for when it comes to choosing a freelance copy writer. These included making sure they had online copy writing experience, search engine optimization (SEO) skills and a proven track record in producing results. By making sure all of this is in place you can increase the probability of being happy with the outcome.

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3 Ways a Lead Generation Site Can Increase Conversion

In order for a lead generation site to begin to convert more website traffic into paying customers, website owners must 1) choose the best keywords, 2) write valuable copy and 3) don’t ignore color and images for their sites.

Choose the best keywords

Competition is fierce on the internet and each year it becomes more difficult for small businesses to rank for competitive keywords. One effective strategy is to select niche keywords that may not be as competitive as more general keywords but are words that are very closely targeted to your business.

One way to find keyword phrases that people are searching for that are less competitive is to seek longtail keywords. These are longer versions of keywords that offshoots of your more competitive keywords. For example, let’s say you’re a DJ for private parties, weddings and corporate functions. Trying to rank for the keyword DJ might be really difficult, especially in a large metropolitan area. However, longtail keywords such as Newport Beach Wedding DJ or San Diego Sweet Sixteen Party DJ or Los Angeles Corporate Events DJ could be very effective keyword phrases for you. The volume of searches will not be nearly as great as for Los Angeles DJ – but neither will the competition giving you the opportunity to rank well for the more niche terms.

Write relevant copy

A lead generation site needs to have great copywriting or else increasing your conversion rate will not be possible. People do not remain on websites that have poor quality writing. They are looking for business owners who can give them valuable information. If business owners cannot impress potential clients that they are highly knowledgeable and experts in their fields, prospective patrons will not trust them and they will leave the website.

Present the right look and feel

How a lead generation site looks is just as important as the copywriting in increasing conversion rates. This means that the colors and images people choose for their sites need to be those that will not take away from the message that is being presented..

Color has been found to be highly influential in people’s decision-making processes. In research studies, it has been found that 85 percent of the people who decided to make a purchase did so because they were pleased with the color scheme on one website over another. This makes the consideration of color something that website designers cannot take lightly when seeking an increasing conversion rate.

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Benefits of Renting a Website

Renting a website

Although there have been major advancements in ease of website building, it is still a difficult process that involves lots of time and specific skills. One of the major downsides to this is that the business owner will lose a lot of time attending to the actual business. It is very possible for them to get out of touch with the day-to-day activities because they are trying to save money by building their own webpage. The other alternative is to have a third party build the site for you, but there are also large costs that come with that. These site-building companies are going to charge high up front costs, as well as extensive hourly charges. Some even charge by how many pages you want as well as the markup for pictures and other digital information. Then, once the site is built, you either have to pay the company a lot of money to maintain it, or hope you know what to do when something goes wrong. The easiest way to avoid these extensive costs and maintenance issues it to rent a website.

When renting a website, all of the tough problems are handled for you, and at a very reasonable cost. First of all, the website is already built. You do not have to waste extremely valuable time trying to figure out how to build a site, as well as optimize it. Another great thing about renting is that there are no large up front costs. The renting company is not going to charge high initial costs like a company might if they were building the site for you. The largest up front fee that might be involved would be a contract signing for a specific renting period.

Another benefit of the site being built is that it is probably already producing customers. These large websites that have been developed for a long period of time are regularly on the first page of search engines. This means that customers searching for that specific type of good or service are already contacting the renting company looking to have their needs fulfilled. If your business decides to rent one of these already built sites, you will have business instantly as it will be your contact information on the site.

The final advantage of renting a website is the low maintenance factor. If you developed your own site or had a business build you one, you will most likely be responsible for the maintenance when something goes wrong. This is unless you want to pay even more money to have another company watch over your site. But all of this can be avoided by renting a well made website. The renting company will maintain the site leaving no big issues for you, the customer, to have to worry about.

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